Trends can help give you ideas for your dating app about which features, designs, and other components your users will engage with.
It's vital to keep an eye on dating app trends when you're developing your own app. The key is differentiating your app from what's currently on the market and understanding what makes users more apt to pick your app over others.
But how do you grab a slice of this competitive and fast-growing market that is set to reach over $8.4 billion in annual revenue by 2024? Today, over 300 million people use dating apps, with about 20 million of those people paying for premium features.